Popularized by former US President Richard Nixon, but originally described by Niccolò Machiavelli back in the early 1500s, the “Madman Theory” of negotiation and politics says, in essence, that sometimes it can be beneficial for your opponents to think you’re insane or otherwise unstable.
Madman Theory
Popularized by former US President Richard Nixon, but originally described by Niccolò Machiavelli back in the early 1500s, the “Madman Theory” of negotiation and politics says, in essence, that sometimes it can be beneficial for your opponents to think you’re insane or otherwise unstable.