Sometimes called the "Magic Bullet" theory, the "Hypodermic Needle Model" of communication posits that messages sent by (primarily) mass media entities can (or according some interpretations, almost always do) influence the thought-patterns and behaviors of the people (
Hypodermic Needle Model
Sometimes called the "Magic Bullet" theory, the "Hypodermic Needle Model" of communication posits that messages sent by (primarily) mass media entities can (or according some interpretations, almost always do) influence the thought-patterns and behaviors of the people (