Different people have different perceptions of various price points, but things with a price point of zero—free stuff—cause us to respond in distinctly strange ways, even compared to something that costs nearly nothing. Some research indicates we perceive free things to be more valuable than an equivalent thing for which we paid (even a small amount).
Free
Free
Free
Different people have different perceptions of various price points, but things with a price point of zero—free stuff—cause us to respond in distinctly strange ways, even compared to something that costs nearly nothing. Some research indicates we perceive free things to be more valuable than an equivalent thing for which we paid (even a small amount).