In the world of user experience design, “Banner Blindness” refers to the tendency of web and app users to look past elements that seem like they might be advertisements. In the wider, non-digital world, this concept is usually referred to as “Ad Blindness,” and it means roughly the same thing in tangible spaces: people ignore things in their environments that seem like ads, subconsciously looking right past even the loudest, most bizarre, visually shouty, overt messaging because those sorts of elements have come to be associated with (in many places, at least) marketing of various flavors.
Banner Blindness
Banner Blindness
Banner Blindness
In the world of user experience design, “Banner Blindness” refers to the tendency of web and app users to look past elements that seem like they might be advertisements. In the wider, non-digital world, this concept is usually referred to as “Ad Blindness,” and it means roughly the same thing in tangible spaces: people ignore things in their environments that seem like ads, subconsciously looking right past even the loudest, most bizarre, visually shouty, overt messaging because those sorts of elements have come to be associated with (in many places, at least) marketing of various flavors.