Brain Lenses

Brain Lenses

The Doorway Effect

Colin Wright's avatar
Colin Wright
Dec 09, 2021
∙ Paid

More formally called "The Location Update Effect," the phenomenon colloquially known as "The Doorway Effect" refers to the common experience of walking through a doorway and forgetting why you entered that room, or in some cases what you were thinking about before you changed rooms.

One theory as to why so many of us suffer from this seeming memory-wipe …

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