Stolen Food

A recent study looking at how the risk associated with acquiring food affects the perceived quality of that food found that stolen fries taste better than those that are gifted or already owned.

This was a relatively small study—just 120 participants, so keep that in mind.

But the researchers had the participants eat identical French fries in four different contexts: fries that were theirs, fries that were gifted to them by others, fries that they stole in a low-risk, covert scenario, and fries that they stole in a high-risk, covert scenario.

The fries that were eaten in the high-risk (stolen) scenario were considered most delicious, their taste pleasantness registering a whopping 39.3% higher than the (again, identical) fries that they already owned.