Stockdale Paradox

Brain Lenses

Stockdale Paradox

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Stockdale Paradox

Colin Wright

Oct 19, 2023

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Stockdale Paradox

Colin Wright

July 20, 2023

The term "Stockdale Paradox" was coined in Good to Great—a business book with the subtitle "Why Some Companies Make the Leap...And Others Don't" that became a mainstream bestseller after its release in 2001. Like most mainstream-popular business works, there's a lot to criticize in this book and its thesis statement, but the Stockdale Paradox concept it introduced has successfully cross-pollinated into other spaces, including what we might broadly call the world of "

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