Simplified Decisions
In a new working paper, neuroeconomics researchers—folks who are attempting to unify the fields of neurology and economics to better explain human behavior—show support for the assertion that we may sometimes behave irrationally because our brains are so energetically expensive.
More specifically, because our brains consume about 20% of all the energy we use—which is way out of proportion for its size and mass—precision in thinking is sometimes sacrificed for efficiency.
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