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Brain Lenses

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-5:23

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Colin Wright

Apr 12, 2022

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Brain Lenses

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There are numerous variables that influence our purchasing choices. Many of them are related to physical proximity and placement: on which shelf the various items are displayed, which are easiest to see and reach, which are placed at the end of aisles and which are tucked amongst many identical-seeming options, mid-aisle, what their…

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