Preference Falsification

Brain Lenses

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Preference Falsification

Colin Wright

Jul 19, 2022

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Brain Lenses

Preference Falsification

In the world of public polling, "preference falsification" refers to the tendency of those being surveyed to provide false answers in order to fit in with what they perceive to be the socially acceptable majority. This concept was already being explored when it was given this monicker in 1995 by a social scientist named…

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