Discussion about this post

User's avatar
Chloé's avatar

This is a fascinating idea! I agree that, like BDD, the belief that "everyone else" is more wealthy than we are can make us spend irrationally. I'm pretty sure there was a study (or several) that found that people in the lower socioeconomic classes spent the most on lottery tickets, which is a similar idea, that the poorer we are or believe we are, the bigger risks we are inclined to take. This behaviour relates to "all-or-nothing" thinking, where someone who wants to save say $100 a week would rather save no money at all than save $10 a week.

I wonder how much of this is the effect of social media and how much is a generalised scarcity mindset, or something more primal, the human desire to keep up with those around them to avoid being ousted from the tribe? I suspect the latter is the root of it, though its accelerated by social media and the ubiquity of advertising.

Expand full comment
1 more comment...

No posts