Brain Lenses
Brain Lenses
Madman Theory
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Madman Theory

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Madman Theory

·
Jan 21

Popularized by former US President Richard Nixon, but originally described by Niccolò Machiavelli back in the early 1500s, the “Madman Theory” of negotiation and politics says, in essence, that sometimes it can be beneficial for your opponents to think you’re insane or otherwise unstable.

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