Futurelessness

A recent piece published in Research Live summarizes the cooperative findings of a brand strategy firm and a quant agency (Starling and Tapestry, respectively) after they looked into young people’s perception about the future.

What they found is a pervasive and deep sense of what they call “Futurelessness,” as young people around the world face a torrent of downward pressures, addictive systems, empty promises, and a dearth of security in both real and digital worlds.

They noted a widespread sense of helplessness stemming from all this uncertainty, and a common sense amongst these young people that they are all alone, their elders either just as flat-footed and unprepared for all these changes as they are, or in many cases actives participants in the very systems that are making things so difficult and unpredictable for the younger generations.