Brain Lenses
Brain Lenses
Banner Blindness
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Banner Blindness

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Banner Blindness

·
April 2, 2024

In the world of user experience design, “Banner Blindness” refers to the tendency of web and app users to look past elements that seem like they might be advertisements. In the wider, non-digital world, this concept is usually referred to as “Ad Blindness,” and it means roughly the same thing in tangible spaces: people ignore things in their environments…

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